Career highlights

Sr. Content Designer II @ MetaMask

September 2025 - present

  • Designed self-service UX research template for wider design team and supported designers running A/B concept testing.

  • Audited MetaMask Extension, documenting and fixing 150+ content paper cuts.

  • Edited content directly in GitHub, speeding up workflow and freeing up engineering resources.

  • Facilitated design-thinking sessions for cross-functional teams to solve organizational problems, including: How to meet complex user needs with AI and How MetaMask Extension can serve an evolving web3 ecosystem.

Sr. Content Designer I @ Linktree

August 2024 - September 2025

  • Led content design for Linktree Shops, driving a daily average GMV increase of $17k.

  • Built self-service brand voice ChatGPT, reducing copy requests and streamlining approvals.

  • Partnered with Sr. UX Researcher to identify and update confusing language.

Sr. Content Designer I @ Fluz Finance

July 2023 - August 2024

  • Led content audit for mobile app and collaborated with Product Manager to update and simplify copy across all app surfaces.

  • Led a design hackathon that resulted in significant updates to the B2B purchase portal, contributing to improved team dynamics and project efficiency.

UX Writer II, Manager @ Cameo

October 2021 - June 2023

  • Led content design on the Cameo profile page, resulting in an additional $4 million GMV annually.

  • Defined communication standards across product areas, including B2B and consumer products, to ensure consistency and clarity across all brand communications.

  • Managed small team of writers, ensuring consistency across marketing and product communications.

Approach

01 Understand
Leave no stone unturned. I ask annoying questions and poke holes in half-baked solutions so our users don’t have to.

03 Write
Content design is best when you don’t notice it. I write at a seventh-grade level with a focus on simple, intuitive patterns.

02 Define
Organizational alignment is hard to get. By defining key terms and their usage early on, I reduce team headaches by ∞.

04 Refine
Perfection isn’t real. Through dogfooding, team feedback, and insights from research, I refine my content until it works.

05 Throw it all out the window
Ambiguity is the name of the game. Sometimes organizational goals shift at the last second and that’s when I trust my gut, write content that follows best practices, and iterate as needed.